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  • Sue Derene

Channeling your Entrepreneurial Spirit in the Face of Crisis

Updated: Feb 20

We are facing unprecedented times, and the world may not look the same when we come out on the other side. But we will come out on the other side.


True entrepreneurs understand that opportunities are embedded in crises. You may have already been dreaming of business ownership or found yourself in an unanticipated career transition, but now could be the perfect time to make the decision to regain control of your financial future. We’ve already seen a shift in “essential” industries. We are all re-learning the value of sanitation and respect for senior citizens.


Entrepreneurship in the time of COVID-19 doesn’t just mean selling face masks (though we truly appreciate those). If opening a business to help rebuild the country’s spirit and enhance our found-again values aligns with your entrepreneurial dreams, then the right franchise could be your ticket to career freedom.


This crisis will end


Whether it ends in a few weeks or a few months, there will be life after lockdown. You’re taking precautions to make it through the pandemic, so why not take precautions to set yourself up for success after it? The journey to business ownership isn’t a fast one. In fact, the process of researching franchises to being awarded one can take between 8-16 weeks. The decision to embark on this path isn’t a purchase decision, but rather an education and timing decision.



At the end of this road, there will be business casualties. But rather than letting fear of that dead-end keep you from opening your own business, take advantage of it. Lean into the presented opportunities of prime retail space, a motivated workforce, and hungry consumers ready to resume life outside their own 4 walls.


You have support


You’ve received an email from a business or two (or ten) reminding you to support your local businesses. You could own one of those local businesses.


We acknowledge that this sounds overly simple and is not intended to discount the hardships encountered over the past month. You’ve seen businesses forced to close. You’ve witnessed friends experience layoffs. You yourself may be a casualty of the economic times. We don’t say this to make light of your personal situation, whatever it may be. We say this to motivate. Humans are resilient and determined and come together most during hardship. As of right now, there are millions of Americans rallying to support each other. To support you.


In addition to the communities rallying to support local businesses, state and federal governments are falling over themselves to pass laws to increase the cash flow for businesses. They have already passed the unprecedented $2 trillion CARES relief act, with more money to follow. Also, the Impact For Small Business Act has secured an additional $50 Billion in SBA funding for the remainder of 2020 alone*. SBA rates are currently extremely low, with additional incentives as well, making it an ideal time to explore funding.


Have Questions? Let’s Chat


Uncover Your Next Step with Franchise Connect Pro


As small business owners ourselves, Franchise Connect Pro has had every single thought you are having right now. Please lean on us to discuss the correct next steps for achieving your dream business during this crisis.


Partnering with my husband Craig, it’s my passion to link professionals to a franchise perfect for them. As a Certified Franchise Consultant, I am passionate about helping people like you find their best match.


For insight on your next step, feel free to give me a call at 404-372-9293 or send me a message here on LinkedIn. Connect with me here on LinkedIn and check out our website to stay up-to-date with the latest trends and more.



We look forward to assisting you. Stay safe, healthy, and motivated!


*as of the time of article publishing

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